2026-005 C26-001 Giovanni EGOT Brochure 8X5 - Flipbook - Page 22
Giovanni James Guidotti / CEO
Our Journey
For years, Giovanni Eco Chic Beauty has been the go-to hair care
brand for celebrity hairstylists. When Arthur Guidotti launched “On
Sunset,” a salon on the iconic Sunset Strip in the 1960s, it laid
the foundation for the Giovanni Hair Care Brand that emerged in
the late 1970s. Initially selling primarily to studio professionals,
Giovanni reached new heights under Arthur’s son, James, who, in
1995, propelled it to become the #1 selling hair care brand in the
U.S. Natural Products Industry*.
Fast forward to 2024: Giovanni shines as the presenting sponsor at
the Make-Up Artists and Hair Stylist Guild Awards (MUAHS) held at
the Beverly Hilton and is honored as the exclusive brand providing
products for 22 hair stylists at the Academy Awards. In June,
Giovanni continues to serve the industry as the selected brand
for the 8 hair stylists at the Tony Awards. In 2024 alone, Giovanni
supported over 70 productions, ensuring top-tier hair care for film
and TV casts, backstage and in makeup trailers globally.
*Based on SPINS data 52wks ending 04.20.2025
The Hair Care Brand of the Entertainment Industry
